Lead generation in simple words

What the hell is lead generation? Contrary to popular belief, lead generation isn't just about cold calling or emailing. Simply put, lead generation is about customer acquisition. Actually, the sales lead generator is a pretty simple tool, but like most simple things, it's hard to get it right.

For many companies, this is an insurmountable problem.

The abundance of information on the Internet has led to a rise in “mindful shoppers,” who postpone buying until they learn it for themselves. This article will give you a secret weapon that will turn ordinary viewers into leads more efficiently than ever before.

Head-to-head advertising no longer works! At the beginning of the third millennium, there was an "Information explosion", over the previous five years, mankind has created more information than in the entire previous history.

The problem is that the abundance of information has absorbed people's attention. People are overwhelmed and more and more ignore the ads that bombard them on every corner, instead they self-study information about a product or service.

The buying process has changed, and 90% of marketers have not changed and are working as before. It is necessary to look for new ways to reach customers through the increasing information noise.

In this article, you will learn about effective lead generation methods to help you in the era of information fatigue. But first, let's understand the terms from the angle from which I understand them.

What is lead generation?

Lead Generation is the process of finding and identifying potential customers for your business's products or services. Lead generation occurs at all stages of the sales funnel, and consists of two components: getting traffic and processing it.

A lead is a potential customer from a target audience. Sales leads are different from marketing leads.

It is necessary to interest the stranger, and then "warm up with touches" until he is ripe to buy. The lead generation process is similar to sowing seeds and harvesting.

The result of lead generation is expressed in obtaining contact information about the leads, such as a phone number, social media profile address, email address, and others.

We cannot be 100% sure that a lead will make a purchase. The quality of leads depends on the “character map” that the marketer draws up. The lead generation process is continuous and therefore the marketer needs to constantly collect new bases.