The term digital marketing began to be widely used in the 1990s. At the same time, in the 1980s, digital marketing techniques were used in practice, but this term was not used

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It turned out that many do not know the definition of this concept

Digital Marketing: All of a sudden and by accident, it turned out that many do not know the definition of this concept. A very funny situation happened: a client came to us with the words: "We need complex digital marketing, send a commercial proposal (commercial proposal), descriptions, presentations ... after we will approve the estimate" To which there was a simple answer from our side:

"OK. Do you just have a complex-complex or do you still have a pool of wishes? "

Why did we bring this up?

Of course, the dialogue continued for some time, and in the end we received a frank admission that the person did not know at all what this word meant. We, of course, explained and discussed everything, but it is precisely because of this situation that I want to devote a separate article to this definition.

So, first of all, let's formulate a common understanding. Translated from English, digital means "digital". Digital marketing is the use of the entire complex of digital channels through which a brand / company / product is promoted or attracted to the attention of an audience. The niche is booming: even Digital Marketing agencies in Ibadan receive thousands of leads.

Digital marketing (or digital marketing) has recently begun to be mastered by domestic marketers, although it has existed for a long time. It is also called digital marketing. This is the marketing of goods and services, focused on the use of digital technologies in order to attract and retain customers (consumers).

The term digital marketing began to be widely used in the 1990s. At the same time, in the 1980s, digital marketing techniques were used in practice, but this term was not used. For example, ChannelNet (at that time it was called SoftAd Group) developed and implemented an advertising campaign for car manufacturers: inserts were placed in magazines, which readers had to cut out and send to manufacturers by mail. In return, they received a free test drive and a floppy disk with advertisements for different car brands. In fact, it was already digital marketing, because digital media was used.

Most often, the concept of digital marketing is confused with internet marketing. Not surprisingly, digital marketing is closely intertwined with internet marketing. This misunderstanding is even logical, since digital includes all the tools of conventional Internet marketing. But the important difference is that digital goes beyond just online advertising and uses digital channels that are not always related to the Internet, it's trite.